How do you introduce a fitness technology that feels like sci-fi — and is actually used by astronauts? With a campaign that catches the eye and sparks curiosity.

For the launch of the new TwentyFit website, we created a series of bold social media posts and stories designed to highlight the mobile-first experience and showcase the gym’s unique training suit. The visuals lead with energy, vibrant colour and motion — all crafted to make people stop scrolling and start exploring.

The campaign centres around mobile interaction, because that’s how most new users discover the brand. It bridges design and utility, showing that 20 minutes can truly change the way you train.