APTRAD acronym stands for Portuguese Association of Translators and Interpreters. We were invited by inspiring president Paula Pinto Ribeiro to recreate the brand considering the plans APTRAD have made for the future. Dotgraf created a vibrant logo that combines Type with Illustration in a structure that varies from institutional to organic destined to workshops and training programs, as well as a minimal brand articulation for smaller use. End result is an “out-of-the-box” brand with a life of its own when used in multiple graphical and web pieces.