Design as a Way of Life

Design is not simply a job or a task to be accomplished, but rather a way of life. It encompasses every aspect of our existence, from the way we interact with our surroundings to the way we express ourselves. It’s not just about creating aesthetically pleasing projects, but it’s about problem-solving and creating solutions that are both functional and meaningful.

At its core, design is a process of exploration and experimentation. It involves asking questions, challenging assumptions, and constantly seeking new and innovative ways of approaching problems. This is why we must be lifelong learners, constantly seeking new knowledge and skills to improve our work and stay ahead of the curve.

It’s not just a profession, but a calling, requiring a certain level of passion and commitment, as well as an unwavering focus on quality and attention to detail. We must be willing to put in the time and effort required to create work that is not only aesthetically pleasing, but also meaningful and impactful.

It requires dedication, commitment, and a constant drive to create work that is meaningful, impactful, and truly makes a difference in the world. We must embrace our calling, and always strive to create work that reflects our commitment to the craft. Personally, I see myself as the Oscar Niemeyer of design – willing to work tirelessly until my creative vision is fully realized. For me, design is not just a craft, it’s a lifelong passion that touches every aspect of my being.

Blog post by Nuno Soares,
Partner/ Art Director