Celebrating a Decade with Varzinn Hotel

This year, Dotgraf marks ten years of collaboration with Varzinn Hotel – a partnership that has blossomed with the teamwork between Dotraf and CEO Sérgio Torre. Over these years, we’ve embarked on a journey that transcends mere aesthetics, crafting three distinct versions of the hotel’s website and numerous graphic projects. Among these, one project stands out—the breakfast wall illustration that has become a hallmark.

Our collaboration reached new creative heights after our success with The Family Spot blog. Sérgio brought us a challenge that sparked our imaginations: to create a series of short stories about chance encounters at the hotel—serendipitous meetings that blossom into friendships, and sometimes, true love!

We realized that a simple graphic approach wouldn’t suffice for the dynamic world of Instagram. So, we married design with storytelling, using mosaic tiles to introduce videos, blending design with narrative. The result? Twenty-one micro-short films, each one a delightful vignette that invites viewers to step away from their screens, leave the comfort of their couches, and embrace life’s unexpected adventures.