JA Portugal

When Jogadores Anónimos Portugal/ Gamblers Anonymous approached us to create a unified website, we saw it as a compelling challenge. Adhering to AA site guidelines, we prioritized clear communication and user access. Designing diverse user experiences, we knew our approach needed to foster calm, secure connections, making it effortless for users to engage with JA.

The website features dynamic information delivery. The homepage showcases the top three news highlights, while daily reflections offer fresh content each day.

Mobile experience is of paramount importance. It’ll allow users that are facing gambling addition to find information for their recovery, directly from their phones. Powerful yet serene CTAs (Call to Action) are populating the website so new users can reach groups through their direct numbers.

The outcome is a clean, user-friendly site that presents information directly to both new and existing users. The visual metaphor of a mountain road captures the journey of recovery, illustrating that the path, though challenging, always leads to a better place.

In line with the strong visual metaphor, we’ve revamped the logo, incorporating bordeaux and dark red as the official colors. The logo remains steadfast with JA, while the backdrop of mountains symbolizes the journey ahead.

We’ve received feedback that their phones are ringing nonstop. While the issue of gambling addiction is a growing concern in Portugal, we’re also aware that our efforts are making an impact.

https://jogadoresanonimos.com.pt