The Journey of Building Dotgraf

Dotgraf was founded with the goal of breaking down barriers and exploring new and innovative approaches to design. This vision was born out of a desire for independence and a commitment to push the boundaries of what is considered the standard in the design industry.

Throughout the journey of building Dotgraf, I encountered numerous challenges. From unfulfilled investments and partners who couldn’t handle the pressure when times got tough, to facing financial crises and balancing the decision between expanding the team or maintaining the status quo. These challenges tested my resilience and determination to succeed.

In order to bring success to the studio, I had to develop unexpected skills, including the crucial role of CEO. Regardless of the size of the team, whether it be a large group or just a driven duo, being the CEO entails managing the business effectively, and I take this responsibility seriously.

Upon my return to Portugal after accepting an invitation to work abroad, I was motivated to take Dotgraf to new heights. My focus was not merely on expanding the client list, but also on establishing Dotgraf as a recognized creative powerhouse

Despite the difficulties, not all of my journey with Dotgraf was tough. In 2019, I was fortunate enough to welcome my wife as the creative director. We had previously worked together as a team at Efdual.com in 2001 before pursuing separate careers, but were now able to reunite and bring our skills and experience back to the studio.

This leads to where we stand now. Faced with the pandemic, we had to quit the Sá da Bandeira studio that we loved and this January moved to Boavista, Porto’s business center, to an awesome office. Even better, we have lots of new projects to share in our portfolio. 

Want to know how this story ends? So do we, keep following us as we promise to continually stretch the boundaries of creativity!

Blog post by Nuno Soares,
Partner/ Art Director